Thirty-Seven Years Gone, Still Impossible to Ignore
On January 23, 1989, Salvador Dalí died in Figueres, the same Catalan town where he was born 84 years earlier. This Thursday marks 37 years since the world lost its most flamboyantly mustached provocateur—and the anniversary has become less a memorial and more a springboard for institutional innovation.
At The Dalí Museum in St. Petersburg, Florida, the commemoration takes an unexpected turn. Their "Innovation Labs: Creativity Canvas" workshop isn't about teaching people to paint limp watches. Instead, it applies Dalí's Paranoiac-Critical Method—his systematic approach to inducing hallucinatory states for creative insight—to modern corporate problem-solving. Picture management consultants learning to weaponize their subconscious.
The "Starry Nights in The Dalí Dome" offers a more traditional tribute: immersive visualizations that wrap visitors in his imagery. But it's the methodology workshops that signal where Dalí's legacy is headed. He always insisted he wasn't just making art but demonstrating a technology of consciousness. Thirty-seven years on, someone's finally taking him at his word.