Tesla Abandons "Sustainable Energy" for "Amazing Abundance"
Tesla has officially replaced its founding mission statement. Gone is "accelerating the world's transition to sustainable energy." In its place: "Build a world of amazing abundance."
This isn't just marketing wordsmithing. The change aligns with Elon Musk's "Master Plan Part 4" and reflects the company's increasing focus on AI, robotics, and the Optimus humanoid program. Musk hinted at the shift in December, saying the new phrasing would convey "more joy."
The shift from "sustainable energy" to "amazing abundance" signals Tesla's evolution from an EV company into a broader AI and automation conglomerate. For investors, it's a bet on Optimus and full self-driving; for environmentalists, it might feel like mission drift.
Fifteen years after Tesla's founding, the company no longer sees itself as primarily an automaker. Whether that's visionary or hubristic depends on how the next decade unfolds.