Icertis Bets Big on the "Living Contract"
Here's a question that keeps general counsels up at night: what's actually in your contracts? Not what was negotiated six months ago—what's happening now? What obligations are coming due? What risks are quietly compounding?
Icertis just launched what they're calling the "Contract Intelligence Cloud," and the positioning is telling. They're not selling contract management anymore. They're selling contracts as "living data assets"—a unified platform that handles everything from initial drafting through compliance monitoring, all infused with generative AI that learns from your historical contract data.
The real innovation isn't any single feature. It's the recognition that the pre-signature and post-signature worlds have been artificially separated for too long. Most CLM tools help you get the deal done, then leave you to figure out what you actually agreed to. Icertis is betting that forward-looking intelligence—predicting problems before they materialize—is where the value lies.
Watch for competitors to follow this playbook. The era of contract management as workflow automation is ending. Contract management as strategic intelligence is beginning.