Fujifilm Finally Admits the X-Pro4 Exists
For three years, Fujifilm has treated the X-Pro line like an embarrassing relative at a family dinner—acknowledged but never discussed. That changed this week when General Manager Toshihisa Iida, speaking at an X-Summit warmup event in Tokyo, confirmed what the faithful have been waiting to hear: the X-Pro4 is officially in development.
"The soul of street photography is something we hold dear," Iida said, in the kind of language that makes marketing teams nervous and photographers' hearts race. "The X-Pro series embodies that, and its story is not over."
No specs, no timeline—just validation. And that's enough. The X-Pro series occupies a peculiar niche: rangefinder-style bodies beloved by street shooters who want Leica vibes without Leica prices. Fujifilm's silence had many wondering if the company was abandoning that segment for more profitable video-oriented hybrids. This announcement suggests otherwise. Expect the rumor mill to go into overdrive. Watch for sensor announcements in Q2.